GATORADE NEW PRODUCT LAUNCH

For the launch of Gatorade sachets in Australia, we created a variety of :15 and :6 sec videos across YouTube, Facebook, Instagram, and TikTok bringing the product and benefits to life with the same physical energy and visual intensity of a vigorous work out.

KICKBOXING :15

HCF HEALTH INSURANCE

These social assets for HCF focused on the extra benefits provided by receiving a great health insurance value.

ART EVENT SOCIAL CAMPAIGN

SET A|PART is a live performance that combines contemporary dance with visual art in a multi-disciplinary exploration of place. Premiering in Melbourne, Australia at The Space Dance & Arts Centre, the show was traveling to Sydney for a second-run. This social media campaign teased the audience with intriguing visuals from the backdrop projection.

THE NEW YORK TIMES CONTENT SERIES

While traveling for two years with the Merce Cunningham Dance Company, I created a weekly series titled “Drawing Dance” that documented the Company’s final fifty city world tour through drawings and paintings. The series was illustrated and written with quotes from dancers to provide context about the moment being featured. It appeared on the ArtsBeat blog of The New York Times for twenty-three weeks.

For a selection of press about the series, visit the links below

Susan Keefe "Sketched Dancer Depictions" Trend Hunter Art & Design (Sept 8, 2011)
Paul Schmelzer, "Working-Class Grace: Ken Parris on Sketching the Merce Cunningham Dance Company" Walker Art Center Magazine (Oct 31, 2011)
Alison Kjeldgaard, "The End of a Dancing Era Captured On Paper" GALO Magazine, Global Art Laid Out (Dec 29, 2011)
Theodore Bale, "Dancers' lives: Exhibit explores moments off stage" Houston Chronicle (April 28, 2012) Vol 111, No 198 Star E2

VAZALORE LAUNCH

For the new liquid aspirin, Vazalore, we targeted people practicing a healthy lifestyle who had experienced a previous pulmonary event and want a product that is gentile on the stomach.